Eco Brands and COP30

    COP30 has ended last weekend after two weeks of proposals and debates. One of the presences on the debates was SEBRAE, which now has a program and courses for green companies. I have created a bunch of those brands in its initial stages, at the times when low to zero environmental impact and carbon compensation were brand new concepts or yet inexistente, but then I could not continue my work], and I wasn't credited or consulted regardig my intellectual property, as I've already mentioned, what makes me wonder if something similar has happened in the origins of companies that today are the biggest polluters.

    The first of them was Surya, a local brand for Henna natural hair dyes created during my late teens that later expanded into a full line of hair products.

    Then, while in college and shortly after, I've created others, including name, brand, concept, business ideas and some of the products of Mundo Verde, Natucor, Lush, Weleda, Phytoterapica, L'Occitane, Força da Terra and Dirty Girl, that I can remember. Reusable packages made from recycled materials and refils have Always been there from the start.

    Some of them are now worldwide famous international brands and I don't know if I would have been able to scale their production to the levels they've reached in other hands, but the issue with intellectual property was not new; it started with media production and spread to any area I've been into because industrial espionage setup had already been stablished since dictatorship years.