A Dynamic Brand-New Design for a New Sportswear Brand While I was designing Trionda TM and the FIFA World Cup 26 TM logo , I knew that Adidas was negotiating with FIFA about making their championship balls while also producing cleats, and I self-initiated working on a redesign of their Trefoil logo. Top and Above: TryOn TM sports brand design, Adidas Trefoil redesign, and TryOn TM symbol combined with the Adidas signature. Project Date B4 2006 The Challenge Adidas had that cool vintage design in sneakers and jackets worn by club-goers all over the world, and I thought that if they got into Sportswear beyond their training suits, they would do better with an alternative logo for their sportier products and sneakers. Project Role Branding , Visual Identity , Rebrand My Approach Back then, the Adidas Trefoil logo wasn’t as recognizable as the side stripes on their famous tracksuit. They weren’t using it on sneakers yet, and I decided to bring it into the logo while the...
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