Alex Webb

A Dynamic Brand-New Design for a New Sportswear Brand While I was designing Trionda TM and the FIFA World Cup 26 TM logo , I knew that Adidas was negotiating with FIFA about making their championship balls while also producing cleats, and I self-initiated working on a redesign of their Trefoil logo. Top and Above: TryOn TM  sports brand design, Adidas Trefoil redesign, and  TryOn TM  symbol combined with the Adidas signature. Project Date B4 2006 The Challenge Adidas had that cool vintage design in sneakers and jackets worn by club-goers all over the world, and I thought that if they got into Sportswear beyond their training suits, they would do better with an alternative logo for their sportier products and sneakers. Project Role Branding , Visual Identity , Rebrand My Approach Back then, the Adidas Trefoil logo wasn’t as recognizable as the side stripes on their famous tracksuit. They weren’t using it on sneakers yet, and I decided to bring it into the logo while the...

FIFA TM Logo Rebrand While I was designing FIFA World Cup 26 TM logo , I missed a FIFA recognizable logo signature that could go along the World Cup brands. As I've started to design it, I though of presenting it separtely before the 2026 World Cup application. Project Date B4 2006 The Challenge Organizing sports championships, FIFA TM lacked a imediately recognizable logo that could stand alone and also pair well with different World Cup brand designs. Project Role Branding , Visual Identity , Rebrand My Approach Sports logo are often in italic bold lettering, but regular type worked better when paired with the World Cup fancy logos. The solution was an inclined cut on the edges of the 'F' letter horizontal dashes, with its angles folowing the 'A' letter shape. Above: FIFA TM logo applied on diverse complex illustrations. Bellow: FIFA TM logo applied to FIFA TM website. © Alex Webb. Please get in contact. < home

FIFA World Cup 26 TM Ball While I was designing FIFA World Cup 26 TM logo , I knew they also offered a similar collab opportunity for the ball design. I could retain the rights to sell it and, unlike the logo, it didn't change every two years. Project Date B4 2006 The Challenge How do I create a ball design that produces less surface contact resistance and is uniquely recognizable? The design should also allow for different collors and patterns. Project Role Product Design , Naming ,  Branding , Visual Identity My Approach The FIFA World Cup 26 TM games were actually going to take place in three different countries; United States, Canada and Mexico, so the design started from a triagular shape, which also influenced on the product name choice: Trionda TM . Studies for Trionda TM design also resulted in Brazuca TM , which would be released before it. © Alex Webb. Get in contact for negotiating usage rights. Copyright protects creators. < home

Your browser does not support the video tag. 2026: The WorldCup Logo to Rule'em All I was informed FIFA called for volunteers for the World Cup logos and I replied I was interested in collab. 'They'll allow you to explore the brand', I was told. 'When will it be in the US?', I asked. Project Date B4 2006 The Challenge I designed it to break from previous WorldCups' patterns. The games were actually going to take place in three different countries; United States, Canada and Mexico. Then it should be as simple as to allow for diverse colored patterns applications and expand into a system. Project Role Branding , Visual Identity My Approach A simple memorable shape working as frame cities illustration patterns or its stadiums. A vertical layout for displays worked so well that became main signature. The drawn type expanded into an alphabet and the trophy in the center required for an empty space version. © Alex Webb. Please get in con...

     The mission of the Menstrual Hygiene Day movement is to create a menstruation-friendly world, where menstruating is a normal fact of life and menstruation is no longer stigmatized. The date of May 28 was chosen to symbolize the average duration of the menstrual cycle.     I have created the campaign initially for illustrating aesthetics' concepts of Material Design and Brutalism with this movement's website project.     After I've been drugged and couldn't temporarily remember my creations, the movement was carried on by WASH United, a non-profit based in Berlin/Germany, founded in 2011, with a focus on menstrual health and hygiene (MHH), focusing on strengthening the global MHH ecosystem by offering free, easy-to-use solutions for awareness, advocacy, and education, and engages in strategic advocacy throughout the year.      Menstrual Hygiene Day was first celebrated in 2014. Not bad for a movement that I wasn't sure if it was go...

Menstrual Collector Cup I've been long concerned about finding non-polluting alternatives to disposable menstrual pads and tampons, which take years to decompose in the environment. Besides the environmental harm, alarmig warning reports come out that they could contain toxic materials inside an item used in direct contact with the vagina. Project Date ~2000-2005 The Challenge Washable cloth pads made from spare pieces of fabric were the first generation of commercial alternatives to disposable pads, with which I've been also involved during its creation. But they are not much practical if one need to wear a bikini, tight light-colored pants or when exercizing. Inspired by the contraceptive IUD method, I was working on a contraceptive cup project when I realized this could be inverted and used as a menstrual collector. Project Role Product Design , Naming ,  Branding , Visual Identity My Approach I experimented with 3 versions for a handle; stem, ball and ring. As ball and ring...