Alex Webb

     Over 20 years ago, FIFA World Cup 26 TM visual identity was designed taking into account it would take place in three different countries; United States, Canada and México. For that reason, focusing on type, I proposed a full visual identity system with an alphabet and its application. The frase 'We are 26' was for displaying the World Cup 26 TM type Family, along with some iconic players names, such as Zico. Above: FIFA World Cup 26 TM brand applied to stadium's cities and as patterns to the already existing traditional hexagon ball design, by Alex Webb. Above: Evolution of  FIFA World Cup 26 TM brands  and  FIFA TM  logo applied to its website.      Brazillian World Cup was designed mockingly in the same batch, as a graphic joke refering to the sad incident regarding the destiny of a past trophy in soccer history, though it looked fresh and naive, not a bad starting point for a serious design. I'm surprized FIFA really used it...

A Brand Design for a More Dynamic Adidas TM Sportsware Line While I was designing Trionda TM and the FIFA World Cup 26 TM logo , I I realized Adidas was producing soccer shoes besides their well known social sportive sneakers. Project Date B4 2006 The Challenge Adidas had their cool vintage design in sneakers and coats used by clubbers worldwide, and I thought they would do better with an alternative logo for their more sportive products and sneakers. Project Role Branding , Visual Identity , Rebrand My Approach Adidas logo then wasn't as recognizable as the three side stripes of their famous jogging set. I decided to evoke them in the logo; from its application in a sneaker design, as seen from a side view, its abstraction became the new alternative brand design for the sports line. Above, aside and bellow: Adidas TM alternative brand design applied to products and website. © Alex Webb. Please get in contact. < home

FIFA TM Logo Rebrand While I was designing FIFA World Cup 26 TM logo , I missed a FIFA recognizable logo signature that could go along the World Cup brands. As I've started to design it, I though of presenting it separtely before the 2026 World Cup application. Project Date B4 2006 The Challenge Organizing sports championships, FIFA TM lacked a imediately recognizable logo that could stand alone and also pair well with different World Cup brand designs. Project Role Branding , Visual Identity , Rebrand My Approach Sports logo are often in italic bold lettering, but regular type worked better when paired with the World Cup fancy logos. The solution was an inclined cut on the edges of the 'F' letter horizontal dashes, with its angles folowing the 'A' letter shape. Above: FIFA TM logo applied on diverse complex illustrations. Bellow: FIFA TM logo applied to FIFA TM website. © Alex Webb. Please get in contact. < home

FIFA World Cup 26 TM Ball While I was designing FIFA World Cup 26 TM logo , I knew they also offered a similar collab opportunity for the ball design. I could retain the rights to sell it and, unlike the logo, it didn't change every two years. Project Date B4 2006 The Challenge How do I create a ball design that produces less surface contact resistance and is uniquely recognizable? The design should also allow for different collors and patterns. Project Role Product Design , Naming ,  Branding , Visual Identity My Approach The FIFA World Cup 26 TM games were actually going to take place in three different countries; United States, Canada and Mexico, so the design started from a triagular shape, which also influenced on the product name choice: Trionda TM . Studies for Trionda TM design also resulted in Brazuca TM , which would be released before it. © Alex Webb. Get in contact for negotiating usage rights. Copyright protects creators. < home

Your browser does not support the video tag. 2026: The WorldCup Logo to Rule'em All I was informed FIFA called for volunteers for the World Cup logos and I replied I was interested in collab. 'They'll allow you to explore the brand', I was told. 'When will it be in the US?', I asked. Project Date B4 2006 The Challenge I designed it to break from previous WorldCups' patterns. The games were actually going to take place in three different countries; United States, Canada and Mexico. Then it should be as simple as to allow for diverse colored patterns applications and expand into a system. Project Role Branding , Visual Identity My Approach A simple memorable shape working as frame cities illustration patterns or its stadiums. A vertical layout for displays worked so well that became main signature. The drawn type expanded into an alphabet and the trophy in the center required for an empty space version. © Alex Webb. Please get in con...