Alex Webb

A Dynamic Brand-New Design for a New Sportswear Brand While I was designing Trionda™ and the FIFA World Cup 26™ logo , I knew that FIFA was negotiating with partners about making their championship balls while also producing cleats, and I started working on a sportswear brand. Adidas was also in talks with FIFA, then, at the same time, I self-initiated working on a redesign of their Trefoil logo. Top and above: TryOn™ sports brand design, Adidas Trefoil redesign, and TryOn™ symbol combined with the Adidas signature. | Arriba y encima: diseño de la marca deportiva TryOn™, rediseño del Trefoil de Adidas y símbolo TryOn™ combinado con la firma de Adidas. | Topo e acima: design da marca esportiva TryOn™, redesign do Trefoil da Adidas e símbolo TryOn™ combinado com a assinatura da Adidas. Un diseño totalmente nuevo y dinámico para una nueva...

FIFA TM Logo Rebrand While I was designing FIFA World Cup 26 TM logo , I missed a FIFA recognizable logo signature that could go along the World Cup brands. As I've started to design it, I though of presenting it separtely before the 2026 World Cup application. Project Date B4 2006 The Challenge Organizing sports championships, FIFA TM lacked a imediately recognizable logo that could stand alone and also pair well with different World Cup brand designs. Project Role Branding , Visual Identity , Rebrand My Approach Sports logo are often in italic bold lettering, but regular type worked better when paired with the World Cup fancy logos. The solution was an inclined cut on the edges of the 'F' letter horizontal dashes, with its angles folowing the 'A' letter shape. Above: FIFA TM logo applied on diverse complex illustrations. Bellow: FIFA TM logo applied to FIFA TM website. © Alex Webb. Please get in contact. < home