FIFA Logo

FIFATM Logo Rebrand
While I was designing FIFA World Cup 26TM logo, I missed a FIFA recognizable logo signature that could go along the World Cup brands. As I've started to design it, I though of presenting it separtely before the 2026 World Cup application.
Project Date
B4 2006
The Challenge
Organizing sports championships, FIFATM lacked a imediately recognizable logo that could stand alone and also pair well with different World Cup brand designs.
Project Role
Branding, Visual Identity, Rebrand
My Approach
Sports logo are often in italic bold lettering, but regular type worked better when paired with the World Cup fancy logos. The solution was an inclined cut on the edges of the 'F' letter horizontal dashes, with its angles folowing the 'A' letter shape.
Above: FIFATM logo applied on diverse complex illustrations. Bellow: FIFATM logo applied to FIFATM website.
© Alex Webb.
Please get in contact.
< home

Comments

Post a Comment

Popular posts from this blog

FIFA World Cup 26

Image
Your browser does not support the video tag. 2026: The WorldCup Logo to Rule'em All I was informed FIFA called for volunteers for the World Cup logos and I replied I was interested in collab. 'They'll allow you to explore the brand', I was told. 'When will it be in the US?', I asked. Project Date B4 2006 The Challenge I designed it to break from previous WorldCups' patterns. The games were actually going to take place in three different countries; United States, Canada and Mexico. Then it should be as simple as to allow for diverse colored patterns applications and expand into a system. Project Role Branding , Visual Identity My Approach A simple memorable shape working as frame cities illustration patterns or its stadiums. A vertical layout for displays worked so well that became main signature. The drawn type expanded into an alphabet and the trophy in the center required for an empty space version. © Alex Webb. Please get in con...
Read more

TriondaTM

Image
FIFA World Cup 26 TM Ball While I was designing FIFA World Cup 26 TM logo , I knew they also offered a similar collab opportunity for the ball design. I could retain the rights to sell it and, unlike the logo, it didn't change every two years. Project Date B4 2006 The Challenge How do I create a ball design that produces less surface contact resistance and is uniquely recognizable? The design should also allow for different collors and patterns. Project Role Product Design , Naming ,  Branding , Visual Identity My Approach The FIFA World Cup 26 TM games were actually going to take place in three different countries; United States, Canada and Mexico, so the design started from a triagular shape, which also influenced on the product name choice: Trionda TM . Studies for Trionda TM design also resulted in Brazuca TM , which would be released before it. © Alex Webb. Get in contact for negotiating usage rights. Copyright protects creators. < home
Read more