Alex Webb

Alex Webb · Designer — Creator of Trionda, Brazuca, FIFA World Cup 26, FIFA, and other Cups logos. Skip to content N.1 sports designer · August, 30 2026 The design that drove FIFA's growth. Alex Webb considers Trionda™ her design masterpiece and is looking forward to next year's FIFA Women's World Cup™. Alex focuses on innovation and performance in sports equipment — she is also the designer behind the Brazuca™, the FIFA™ logo, FIFA World Cup 26™, and the visual identities of recent World Cups. Download Press Kit Press inquiries B4 2006 · Trionda™, the visual identity of FIFA™ and the FIFA World Cup 26™ were created · 2014 · Brazil World Cup · 2018 · R...

     Over 20 years ago, FIFA World Cup 26 TM visual identity was designed taking into account it would take place in three different countries; United States, Canada and México. For that reason, focusing on type, I proposed a full visual identity system with an alphabet and its application. The frase 'We are 26' was for displaying the World Cup 26 TM type Family, along with some iconic players names, such as Zico. Above: FIFA World Cup 26 TM brand applied to stadium's cities and as patterns to the already existing traditional hexagon ball design, by Alex Webb. Above: Evolution of  FIFA World Cup 26 TM brands  and  FIFA TM  logo applied to its website.      Brazillian World Cup was designed mockingly in the same batch, as a graphic joke refering to the sad incident regarding the destiny of a past trophy in soccer history, though it looked fresh and naive, not a bad starting point for a serious design. I'm surprized FIFA really used it...

FIFA World Cup 26 TM Ball While I was designing FIFA World Cup 26 TM logo , I knew they also offered a similar collab opportunity for the ball design. I could retain the rights to sell it and, unlike the logo, it didn't change every two years. Project Date B4 2006 The Challenge How do I create a ball design that produces less surface contact resistance and is uniquely recognizable? The design should also allow for different collors and patterns. Project Role Product Design , Naming ,  Branding , Visual Identity My Approach The FIFA World Cup 26 TM games were actually going to take place in three different countries; United States, Canada and Mexico, so the design started from a triagular shape, which also influenced on the product name choice: Trionda TM . Studies for Trionda TM design also resulted in Brazuca TM , which would be released before it. © Alex Webb. Get in contact for negotiating usage rights. Copyright protects creators. < home

Your browser does not support the video tag. 2026: The WorldCup Logo to Rule'em All I was informed FIFA called for volunteers for the World Cup logos and I replied I was interested in collab. 'They'll allow you to explore the brand', I was told. 'When will it be in the US?', I asked. Project Date B4 2006 The Challenge I designed it to break from previous WorldCups' patterns. The games were actually going to take place in three different countries; United States, Canada and Mexico. Then it should be as simple as to allow for diverse colored patterns applications and expand into a system. Project Role Branding , Visual Identity My Approach A simple memorable shape working as frame cities illustration patterns or its stadiums. A vertical layout for displays worked so well that became main signature. The drawn type expanded into an alphabet and the trophy in the center required for an empty space version. © Alex Webb. Please get in con...